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News

Common Ground: Green Key and Big Shiny Planet Join Forces

6/21/07

Common Ground: Green Key and Big Shiny Planet Join Forces

Holiday, FL—June 21, 2007—After months of working together in a publisher-developer relationship, Green Key (GK) is pleased to announce a merger that will bring under their umbrella of operations Big Shiny Planet (BSP), a development team of cutting-edge, music-driven Bible study curriculum, featuring artists such as BarlowGirl, Stellar Kart, and Building 429.

The primary reason for the merger is that of common ground. It didn’t take long for the presidents of both organizations to realize that they are coming to the table with like-minded objectives and the same vision for providing youth and young adult ministries with relevant Bible study materials presented in fresh and exciting formats.

“We couldn’t be more excited about joining forces with Big Shiny Planet,” explains Green Key president Pete Castor. “Green Key has always been about reaching people with the unchanging truth using creative and innovative methods. Alan and I started working together several months ago to bring BSP’s fantastic product to the retail, and during that process, we realized a tremendous synergy in our organizations and their objectives. This merger will allow us to work from the same side of the fence in order to be more strategic and more effective from product development to sales and marketing.

Alan Vermilye, founder and president of Big Shiny Planet states, “This is an exciting time for Big Shiny Planet. The more Pete and I explored the opportunities this merger would create, the more we saw the tremendous growth potential for both of our product lines. One of the primary goals of any Bible study should be to drive the participant back to God’s Word. Combining efforts with Green Key and its GOD’S WORD Bible Translation allows us the opportunity to do just that.”

With such common ground in goals and vision, it only seemed natural for the two organizations to join forces beyond the typical publisher-author relationship. GK will retain its headquarters outside Tampa, and BSP will do the same in Nashville. In November 2007, they will launch UP, their artist-driven Bible study DVDs, with their first four volumes, each containing six sessions with three artists.

 

 


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